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Iftah Ya Simsim. A revolutionary show that was called “one of the most successful pan-Arab collaborations of educators, creators, writers and artists from the Middle East,” it originally aired from 1979-1989. The National, for example, stated, " At a time when Arab children are increasingly deviating from their language and culture because of programming from nations like the United States and India, initiatives like this will help to reverse the trend". Changed to "inspired by". [29] Critics called it "one of the most successful pan-Arab collaborations of educators, creators, writers and artists from the Middle East". Children's social awareness, especially their comprehension of social roles and their functions, was also emphasized. Filming & Production [17] As with the original, outreach was an important part of the new show. In addition, two new Muppets were introduced to the cast, Ka'aki (Cookie Monster) and Elmo. In Shalom M. Fisch and Rosemarie T. Truglio (eds.). [12] Several studies in Kuwait showed that parents' illiteracy adversely affected their children's educational and social development. Iftah Ya Simsim, Arabic Sesame Street adaptation, to bring old characters to the new age Iftah Ya Simsim is back in production after 23 years with filming due to begin towards the end of the year. Al-Khayr, Misbah; Hashim Al-Samira'i (1995). Iftah Ya Simsim, the Arab world’s very own adaptation of the global kids’ TV success Sesame Street, returns to screens over Ramadan with a new, 52-episode third season that promises more fun, games and informative entertainment from Elmo, Cookie Monster and local characters such as Shams and Noman. [37] A casting call for a competitive search of performers specializing in puppeteering, voice, singing, and movement was sent to universities, theaters, and cultural centers in Abu Dhabi, where it was filmed, and through social media. | [20] Because pre-production research showed that, although many dialects are spoken in the region, 90% of Arab children were able to understand Modern Standard Arabic (MSA), it was chosen as the show's language. [23], Unlike the American show, Iftah Ya Simsim covered the topic of spirituality because of the importance of religion in Arab culture,[24] so the producers' goals included teaching children about Islamic principles, positive social behavior, personal manners, and the importance of traits like honesty, respect for parents, loyalty, and social interaction. On February 2017 Bidaya Media started production on season two of the relaunch of Iftah Ya Simsim, Noura Sadaka and Natheer Khawaldeh didn't come back for the new season. The show focused on Arab heritage, like the wedding rituals of countries in the region, and included Arab poems and songs. [34][35] The ABEGS and the Sesame Workshop signed an agreement to bring it back to Arab television, with content suitable for a new generation of children. [38][39] They cast Arabic-speaking performers, although no prior acting experience was required. Iftah Ya Simsim [Sesame Street ] Iftah Ya Simsim is a longtime favorite of children and adults bridging many cultural and educational gaps with a fun program. As the song played, the opening footage showed children across the Arab world running past familiar landmarks like the Pyramids and playing in playgrounds and ancient alleyways before running into a white fort that had its gates open wide. [14], In 1976, the Arab fund for Social and Economic Development held a series of workshops and seminars, attended by educators, mass media officers, and social planners, about preschool education in the region. "The World of Sesame Street Research". The seminar, also attended by ABEGS representatives, was sponsored by the GCC Joint Program Production Institution (GCC-JPPI) and Saudi Basic Industries Corporation (SABIC), a manufacturing company based in Riyadh and one of the private corporations that sponsored the new show. Featuring the lovable character of Sesame Street. | Many years later, Cooney recalled, "To be frank, I was really surprised, because we thought we were creating the quintessential American show. The Adventures of Elmo in Grouchland: Sing and Play, Elmo's Musical Adventure: Peter and the Wolf, Sesame Street's 50th Anniversary Celebration, The Monster at the End of This Book: Starring Lovable, Furry Old Grover, Children and Television: Lessons from Sesame Street, Street Gang: The Complete History of Sesame Street, Sunny Days: The Children's Television Revolution That Changed America, https://en.wikipedia.org/w/index.php?title=Iftah_Ya_Simsim&oldid=988547481, Sesame Street international co-productions, Television series with live action and animation, Creative Commons Attribution-ShareAlike License, On April 27, 2020, two international Sesame Street co-productions includes segments featuring Basma and Jad on. [19] The seminar participants decided to use MSA, like the producers had done for the original show, citing an even greater need to expose children to the Arabic language. The show was tested on different socioeconomic groups of children, between the ages of three and six, in kindergartens and preschools in four representative cities from Arab countries. Iftah Ya Simsim is a pioneer in its field being the first locally created and produced Arabic speaking version of world’s longest-running education TV series for kids Sesame Street. Clarified, changed to: "Iftah Ya Simsim was the first children's educational TV program of its kind in the Arab world, and the first Sesame Street co-production in the region." Featuring the lovable character of Sesame Street. Iftah Ya Simsim (“Open Sesame” in Arabic) is the premier Arabic educational and empowerment program for children under the age of 8 throughout the Middle East. Designed for children ages 3 to 8 years, Ahlan Simsim features familiar Muppet friends Elmo, Cookie Monster and Grover as well as two new characters - Basma, a 6-year-old purple Muppet … Girls attended school less commonly than boys in Arab countries. Fatima Al Beriki. [26] Characters from the American show, like the Cookie Monster, Bert and Ernie, Grover, and Kermit, were transposed into Arabic versions: Kaaki, Bader and Anees, Gharghour, and Kamil. [20] Many of the early co-productions were simple, dubbed versions with local language voice-overs and instructional cutaways, but the GCC wanted to create their own original version. As families continue to feel the effects of the COVID-19 Pandemic, join Ahlan Simsim Muppets Basma and Jad for New Episodes that Promote Socio-Emotional Learning, Literacy, and Numeracy. An Investigation of the Viewing Behavior toward Iftah Ya Simsim by Kuwaiti Kindergartners (PhD). [1] The show continued to trigger nostalgia in its fans, some of whom watched its reruns well into the 1990s. … It was launched originally in the Middle East in 1979 and has been re-produced again after 25 years. [1], Iftah Ya Simsim inspired "a flood of studies",[26] from scientific research to doctoral or masters theses submitted to Arab, European, and American universities. In late 2013, fifteen writers and producers from Bidaya Media attended training about its educational methodology and production techniques from the staff of the American show in New York. They approached the Children's Television Workshop (CTW), the producers of the American show, and purchased the rights to create an Arab version for US$2.5 million. Parents reported that their children's language use and ability improved, and the JPPI received many letters of appreciation and was commended for their efforts in producing the show. ... You talk about local characters, translated characters, local characters. In 2010, the Sesame Workshop and the Arab Bureau of Education for the Gulf States (ABEGS), which recognized "the deep love for the program" felt throughout the Arab world, started talks about relaunching Iftah Ya Simsim. Ahlan Simsim (translating to "Welcome Sesame") is an Arabic co-production of Sesame Street that premiered on February 2, 2020 on MBC 3. Ghazal also stated, "No Arabic children's television show was as popular and influential in the Middle East in the 1980s as Iftah Ya Sim Sim ... That's because it offered an alternative way of learning that hardly existed in the Arab world at the time, just as Sesame Street had previously done in the West". Though the character appeared in only five shorts before Warner Bros Cartoons shut down in 1964, marketing and television appearances later propelled the character to new popularity in the 1990s. Elmo and the Cookie Monster are returning to the Persian Gulf for the first time in 25 years. Hammoud, Hassan R. (2005). Iftah Ya Simsim (Arabic: افتح يا سمسم‎; meaning "Open Sesame") is the first international co-production of the American children's television series Sesame Street created in the Arab world. [13] Literacy rates for women and girls were worse: UNESCO reported in 2005 that they "account for two thirds of the region's illiterates". "Television series will help promote Arabic language", "Arabic-language Sesame Street returns after 25-year hiatus", "Iftah Ya Simsim launches after 25-year hiatus", "Sesame Street Goes Global: Let's All Count the Revenue", "Open Sesame! They also spelled out what features should be used sparingly, like passive verb forms, and what features they wanted to completely avoid, such as some prepositions. The show models important skills like self-regulation/executive skills and core social values like sharing, caring, understanding, and respect. [21], Iftah Ya Simsim emphasized scientific thinking and the effects of technology on society. Iftah Ya Simsim, the Arabic version of Sesame Street, returns to television later this year with new characters and a cast that includes children from schools in the region. They were to be joined by new muppets that would "include Shams, a quick witted 6-year-old girl who is full of energy and loves to express herself, as well as cute Gargour, a special resident on Iftah Ya Simsim who provides his trademark zaniness, comic chaos and a unique perspective on the world." It was also announced that the much loved character No'man the camel and the bird muppet Melsoon were returning to the new run. Fandom Apps Take your favorite fandoms with you and never miss a beat. External links. [37] Dina al Saleh, a puppeteer from Alam Simsim, the Egyptian co-production, screened the first group of candidates,[39] and then the final cast of seven puppeteers were chosen after ten days of workshops, which the Saudi Gazette called ""master level training"[37] with Marty Robinson and other Sesame Workshop puppeteers from New York. The second stage involved the creation of a pilot reel to test children on the show's effects and for review by educators, sociologists, psychologists, and other experts, who were invited to a seminar. We thought the Muppets were quintessentially American, and it turns out they're the most international characters ever created". 'Iftah ya Simsim' was the perfect show to revive and celebrate a decades-long tradition. With Nihal Al Khatebb, Joseph Azar, Abla Kamel, Carmen Lebbos. Through Iftah Ya Simsim’s engaging and loveable Muppets – No’man, Shams, Malsoon, Elmo, Kaaki and Gargur – and the human cast, we can help children reach their fullest potential. Company Credits The show focuses on Arab children and specifically the children of the Gulf region. New characters were created, including a camel named Nu'man (نُعمان) drawn from Arabic history and tradition,[28] the green and yellow parrot Malsoon (َْمَلْسون), a lavender-colored monster with a long nose named Yagut, and a large purple ribbon-wearing cat called Abla. 2017; seasons 2; Family; G; An educational and entertaining series loved by all. The production is a collaboration between the Abu Dhabi Education Council, twofour54, the Arab Bureau of Education for the Gulf States and Bedia Media. The educational content of the show is directed by the Educational Advisory Committee and the representatives of the Arab Bureau of Education for the Gulf States (ABEGS). He found that variables such as socioeconomic status, parental education (especially that of the mother), sex, age, year in school, birth order, and family attitudes about the show influenced the frequency of viewing. [3], A few months after the 1969 debut of Sesame Street on PBS in the US, producers from several countries all around the world approached the Children's Television Workshop (CTW, later the Sesame Workshop, or "the Workshop"), the organization responsible for the show's production, to create and produce versions of Sesame Street in their countries. Official Sites [18] Its development was similar to that of the American version of Sesame Street in the late 1960s. [1] Abdulla Al Sharhan, the new show's creative director, agreed: "We are losing our language, and so through Iftah Ya Simsim, we can revive the language in such a way that a child learns proper Arabic in a fun way". "Iftah Ya Simsim (Open Sesame) and Children in Baghdad". [33][34][36] The participants took into consideration the educational changes that had occurred in the region in the previous 20 years, including a more diverse and complicated world and a need for more creativity to educate young children. Al-Khulaifi, Ibrahim Mohammed (1984). The new season follows Basma, a furry purple muppet, and Jad, a fuzzy yellow muppet as they sing and learn with their muppet friends. The team proposed curriculum goals based upon the research and, during a seminar, Arab and CTW educators agreed on ten final goals. [17], Other curriculum topics chosen during the seminar included Arabic culture and heritage, school readiness, health and wellness, and female education. The show, which was created by the team behind Iftah Ya Simsim and Sesame Street, is now in its second season and premiered on MBC3 on Sunday, August 30.It can also be watched on the Ahlan Simsim YouTube channel.. Bidaya Media, a children’s education content development company, is producing the series in partnership with twofour54 Abu Dhabi, and Sesame Workshop, the non-profit educational organization behind Sesame Street. [36] The seminar participants recommended the creation of an advisory council, consisting of education experts and media professionals, as well as expanding to new media forms other than TV, and including important Arab celebrities as guests on the show, all components that the American show used. [19] Pre-production research and preparation, like the process it took to bring the American version and the original Arab co-production, took two years. [27] Children who appeared on the show made few grammatical errors in MSA, and although colloquialisms were used rarely, there was an informal quality in their conversations and speech patterns. 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